New York | November 6, 2023 – Google has recently unveiled its core update for November 2023, which is currently in the process of deployment and anticipated to be fully integrated within the coming weeks.
These core updates represent regular adjustments to the algorithms powering Google’s search results, with the aim of improving the precision and quality of web pages presented in response to search queries.
This particular core update, according to Google, builds upon a specific core system enhancement introduced the previous month. Nevertheless, the company’s guidance for core updates remains consistent for both instances.
It’s worth noting that this latest core update swiftly follows Google’s October 2023 core update, released just a month ago. While core updates usually occur every one to two months, the back-to-back release of two major updates is quite unusual.
Google emphasizes that most website owners need not make substantial changes in response to core updates. The company asserts, “For most content creators who have been dedicated to producing valuable, trustworthy, user-centric content, there’s typically no need for action.” However, Google recommends that website owners review its core update guidance in case they notice any impact on their website’s traffic or rankings. The overarching advice is to prioritize the creation of high-quality and informative content.
In a recent development, Google has published an updated Q&A section to address frequently asked questions regarding the mechanics of search updates:
- Core updates and Google’s ranking systems are distinct entities. While updates alter the algorithms, ranking systems generate search results.
- Despite thousands of updates taking place annually, only a handful of major ones are publicly announced.
- Experiencing the effects of a core update doesn’t necessarily imply that your website is being penalized for spam-related issues. Non-spam-related factors may also be at play.
- While Google aims to avoid launching significant updates during the busy holiday shopping season, this may not always be feasible. In the event you notice substantial changes in your website’s performance around core update releases, Google suggests posting your inquiries in the Google Search Central community forums.
The company’s search experts diligently monitor these forums to identify and address potential issues stemming from the updates. The November 2023 core update signifies the second notable algorithm adjustment in the span of two months.
With this latest core update, Google has now rolled out its fourth core update for the year 2023, following previous releases in March, August, and October, all of which involved gradual rollouts spanning multiple weeks.
What Google November Core Update Covers?
Name: Google November 2023 Broad Core Update
Launched: November 2, 2023 at around 3 pm ET
Rollout: It will take about one to two weeks to roll out
Targets: It looks at all types of content
Penalty: It is not a penalty, it promotes or rewards great web pages
Global: This is a global update impacting all regions, in all languages.
Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
Discover: Core updates impact Google Discover and other features, also feature snippets and more.
Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.
How to Recover from a Google Core Update (November 2023)
Recovering from a Google Core Update can be challenging, but it’s not impossible. Here are some effective strategies to help you regain lost ground:
1. Content Evaluation
Review your website’s content to ensure it provides value, is up-to-date, and meets the user’s intent. Remove or improve low-quality content.
2. Technical SEO
Check for technical issues that might hinder your website’s performance, such as slow loading times, broken links, or mobile-friendliness problems.
3. Backlink Analysis
Examine your backlink profile to identify and disavow toxic or spammy backlinks. Focus on acquiring high-quality backlinks.
4. User Experience Enhancement
Optimize your website for an exceptional user experience. Ensure easy navigation, fast load times, and mobile responsiveness.
5. Keyword Research
Revisit your keyword strategy and target long-tail keywords. Optimize your on-page content with these keywords for improved visibility.
6. Analyze Competitors
Study your competitors to understand their strategies. Identify what works for them and adapt it to your website.
Once you’ve implemented these recovery strategies, it’s essential to monitor your website’s performance. Use analytics tools to track your rankings, organic traffic, and user engagement. Over time, you should see improvements if you’ve taken the right steps. Recovering from a Google Core Update may seem daunting, but with the right strategies and a commitment to excellence, it’s possible to not only regain your lost rankings but also improve your website’s overall SEO health. By focusing on content quality, technical aspects, and user experience, you can set your website on a path to sustainable success in the competitive online landscape.