How to Identify Site Quality for Link Building


The process of link building can be time-consuming and, at times, challenging. A key component to successful link building is identifying site quality. This can help you save time by quickly weeding out low-quality sites and focusing your efforts on those that will give you the best results. But how can you tell if a site is a high quality? Here are a few things to look for on how to identify site quality for link building.

Domain Authority

One metric that can give you a general idea of a site’s quality is its Domain Authority (DA). DA is a score from 1 to 100 that predicts how well a website will rank on search engines. The higher the DA, the more likely it is that your site will rank higher as well. You can check a site’s DA using Moz’s Open Site Explorer tool. Just enter the URL of the site you want to check, and Moz will give you its DA score.

While DA isn’t everything—a high DA doesn’t guarantee that a site is high quality, and a low DA doesn’t mean a site is automatically low quality—it’s a good starting point. Once you’ve identified sites with high DAs, you can further vet them by looking at other factors (which we’ll get into next).

Content Quality

Another way to determine if a site is high quality is by evaluating the quality of its content. Start by looking at the overall design of the site. Is it well-designed and easy to navigate, or does it look like it was put together quickly and without much thought?

Next, read through some of the content on the site. Is it well written? Does it provide value to readers? Or is it poorly written and full of errors? If it’s the latter, chances are the site isn’t high quality. Remember, if you’re going to take the time to build links from another site, you want that link to be placed on a page with high-quality content; otherwise, it may reflect poorly on your own site.

Inbound Links

In addition to looking at a site’s content, take some time to see who else is linking to it. Are they reputable sites with high DAs? Or are they spammy sites with little authority? To find out, again, you can use Moz’s Open Site Explorer tool. Just enter the URL of the site you’re interested in and click “Inbound Links.” This will show you all the sites that are linking to that particular URL.


The process of link building requires careful consideration in order to be successful. A key factor in this process is identifying which sites are high quality and therefore worth your time investment. By checking factors such as Domain Authority, content quality, and inbound links from other reputable sites, you can quickly identify which sites are worth pursuing for link building opportunities.

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