If you’re looking for a way to get high-quality backlinks to your website, using HARO (Help a Reporter Out) is a great option. HARO is a service that connects journalists with sources, and it can be used to find link building opportunities.
To use HARO for link building, simply create an account and subscribe to the relevant email list(s). Once you’re subscribed, you’ll start receiving daily or weekly emails with opportunities that you can pitch for.
When pitching, make sure to include a brief summary of why you’re the perfect source for the article, as well as a link to your website. If your pitch is selected, you’ll typically have 24-48 hours to provide additional information or content.
HARO is a great way to get high-quality links from authority websites. However, it can be time-consuming, so make sure you’re prepared to commit to the process before getting started.
How To Filter HARO Results To Get The Best Links
If you want to use HARO for link building, then you need to know how to filter the results to get the best links. Here are some tips:
Check the source
Make sure that the person who is giving the quote is an authority on the topic.
Check the context
Make sure that the quote is relevant to your article and adds value.
Check for dofollow links
Dofollow links are more valuable than nofollow links because they pass link juice.
These tips will help you get the most out of HARO and build high quality links.
How To Craft The Perfect HARO Pitch
If you’re looking for an efficient and relatively pain-free way to get quality backlinks, then you should definitely consider using the free service known as HARO (Help A Reporter Out). Essentially, HARO connects journalists with sources who can provide them with expert information or quotes on specific topics.
As a link builder, this presents a great opportunity for you to get your client’s website mentioned in high-quality publications. But before you start sending out pitches left and right, there are a few things you need to keep in mind if you want to maximize your chances of success.
Here are some tips on how to craft the perfect HARO pitch:
Begin With The Right Subject Line
When it comes to your pitch, less is definitely more. Journalists are often inundated with pitches, so you need to make sure yours stands out from the rest.
Keep your pitch short and to the point, and make sure it’s relevant to the specific query. If you’re able to do this, you’ll be far more likely to catch the journalist’s attention.
Demonstrate your expertise
If you want a journalist to consider using your pitch, you need to demonstrate that you’re an expert on the topic at hand. The best way to do this is by including links to relevant articles or blog posts you’ve written in the past.
This will show the journalist that you know what you’re talking about and that you’re a reliable source of information.
Pitch A Unique Angle
HARO is a great resource for link building because it allows you to pitch a unique angle on a story that a reporter is working on. This can be a great way to get your name and website in front of a reporter who may not have otherwise heard of you.
To make the most of this opportunity, make sure that your pitch is truly unique and interesting. Don’t just regurgitate the same old information that everyone else is pitching – find a new angle or spin on the story that will make you stand out from the pack.
Be responsive
Reporters are often working on tight deadlines, so it’s important to be responsive when they reach out to you for comments or more information. If you take too long to get back to them, they may move on to another source.
And even if you’re not selected as a source for their particular story, being responsive and helpful could lead to future opportunities down the road.
Be relevant
When responding to requests for comment, make sure your response is relevant to the reporter’s query. If it’s not, there’s a good chance your response will be ignored. Reporters are often looking for specific information, so if you can provide that, you’ll be more likely to be used as a source.
In addition, try to keep your response short and to the point. Reporters are often working on tight deadlines and don’t have time to wade through lengthy responses. If you can be concise and get your point across quickly, you’re more likely to make a good impression.
Follow up
If you don’t hear back from a reporter after submitting your response, it’s okay to follow up once or twice. Just be sure not to be too persistent – if the reporter is interested in using your comment, they’ll get back to you.
Read HARO Requirements
- No quid pro quo backlink requirement
- No pitching of products in your source request-reply
- No attachment so you’ll not mark it as spam
Conclusion
HARO is a great way to get high-quality backlinks and press mentions without doing any work yourself. All you have to do is provide quality responses, which will be worth it in the long run as they rank higher than low-valuation campaigns.
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